Fox Berkshire Wyomissing, Pennsylvania
At Fox Berkshire, moviegoers are meant to have a social and comfortable experience. The lobby, a space defined by an upturned roof structure and transparent walls, features open areas and plush seating that encourage relaxation and interaction.
City of Wyoming
Custom developed carpet, large-format posters, and bold signage infuse the space with dynamic energy. The theaters themselves feature large recliners so that patrons can sit back, relax, and enjoy the show.
Reviving the original design focused on reviving the enthusiasm for the lobby, a space defined by the upturned roof structure and transparent walls. The original spherical concession stand was re-faced.
The transformed auditoriums are now the highest grossing theaters in their market. Since its reopening, attendance at the refurbished Fox Berkshire was doubled, and its once again one of the most heavily attended and loved places in Wyomissing.